Marketing Analytics

8.0 CPECommunications and Marketing

The Marketing Analytics Course is a hands-on, comprehensive program designed to teach participants how to analyze marketing data, improve campaign effectiveness, and make data-driven decisions. Through real-world case studies and practical exercises, learners will gain the skills to evaluate marketing strategies and optimize ROI.

VIDEO COURSE

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About this course

The Marketing Analytics Course bridges the gap between marketing intuition and data-driven decision-making. By diving into the principles of big data, data analytics, and marketing performance metrics, this course equips participants with the tools needed to assess and improve marketing campaigns.

Learners will explore essential concepts such as descriptive and predictive analytics, social media metrics, and pay-per-click (PPC) advertising analysis.

The course is centered around a real-world case study where participants will analyze PPC campaigns to determine effectiveness and maximize advertising spend. With a focus on practical applications, this course ensures learners can confidently apply these concepts to real marketing challenges.

What you’ll learn

Upon completion of this course, you will be able to:

Big Data and Analytics Foundations: Understand the fundamentals of big data, its applications in marketing, and the role of data analytics in decision-making.
Key Marketing Metrics: Learn to track and analyze metrics such as impressions, click-through rates, and conversions to measure campaign performance.
Social Media Analytics: Explore techniques for evaluating engagement, follower growth, and brand visibility across social platforms.
PPC Advertising Analysis: Analyze campaigns using metrics like cost-per-click, cost-per-lead, and ROI to optimize advertising spend.
Data-Driven Campaign Evaluation: Use descriptive and predictive analytics to assess past performance and forecast future outcomes.
Real-World Case Study Application: Work with a mid-sized company’s PPC advertising data to determine the most effective platform and refine campaign strategies.

Course content

7 lessons · 68 steps · 4h 59m of video

01LESSON 1Welcome3 items

02LESSON 2Web, Social Media, and Digital Advertising Analytics12 items

03LESSON 3Applying our Analytics & Learning Customer Analytics12 items

04LESSON 4Applying our Analytics pt. II15 items

05LESSON 5Modeling Out a Marketing Initiative18 items

06LESSON 6Introduction to Dynamic Dashboards5 items

07LESSON 7Conclusion2 items

Locked

Final assessment

Course access is required to take this assessment.

39 questions70% to passUnlimited attempts

On course completion: 8.0 CPE and a certificate

Course details

CPE: 8.0
Field of study: Communications and Marketing
Course level: Not specified
Delivery method: QAS™ Self Study
Prerequisites: You don’t need any background in statistics or advanced math. However, you should have an intermediate knowledge of Excel (e.g. IF statements, VLOOKUP, COUNTIFS, etc.). <strong>If you are not comfortable with these topics in Excel, we recommend taking our <a href="https://wisdify.com/bootcamps/online-microsoft-excel-course/">Microsoft Excel Bootcamp</a>.</strong> Also, <strong>we highly recommend taking our <a href="https://wisdify.com/bootcamps/excel-dashboard-power-bi-course/">Dashboard + Power BI</a> course which is a fantastic complement to this course.</strong>
Advance preparation: Not specified
Course content: 7 lessons · 68 steps
Assessment: Final assessment · 39 questions · pass 70%
Completion deadline: 365 days from enrollment
Last updated: August 2017
Registration: A free Wisdify account and course enrollment are required.